From The Independent Clinician โ€” something that's never existed before, built specifically for private practice owners.

Four free live demos ยท September

Come see how Practice Builder will change the way you grow and run your practice.

Practice Builder walkthrough

Practice Builder is business software built for SLPs and OTs in private practice. Accountants have QuickBooks. Restaurants have their point of sale. Our profession has had spreadsheets, forums, and whatever we could piece together at night โ€” until now.

Over four live sessions in September, I'll show you it running on real problems.

Save my seat Free. One registration covers all four demos.
All-in-oneSoftware for your practice
SLP & OTBuilt for both disciplines
60+Tools inside
4Free demos in September

What it is

Software for running a private practice

Practice Builder takes the course content you'd otherwise sit through passively and turns it into action โ€” tools you open when you have a decision in front of you, and close once the decision is made.

The difference between this and everything else in our field is what happens when you use it. A course explains how to raise your rates. Practice Builder works out your new rate and writes the letter to your clients.

The goalRaise your rates without guessing.The toolWorks out the new rate and writes the dated letter to your clients.
The goalKnow if a hire should be an employee or a contractor.The toolRuns it against the tests that decide it and gives you the answer.
The goalGet a website that actually brings in calls.The toolRewrites your home and about pages and flags what's holding it back.
The goalKnow if you're ready to hire.The toolWeighs your waitlist, week, and bank balance, and gives you a yes or a not-yet โ€” reasoning included.

There are more than sixty of these โ€” covering pricing and profit, systems, hiring, marketing, payer negotiation, and new revenue streams. Whatever decision is in front of you, there's a tool for it.

Where you'd start

A Path built around your goals

You don't have to work out where to begin. Answer a short survey about your practice, your goals, and where you are right now, and Practice Builder builds your Path โ€” a custom plan through the tools, based on what you're trying to achieve and your stage of the journey, not someone else's.

A clinician who hasn't taken a private client yet and a practice owner with a waitlist have different goals and are at different points in that journey. They answer the same questions and get different Paths. That's the advantage of software over a course. It doesn't have to pick one of you.

New clinicians start here Owners with clients start here 1 Protect Plan and protect your practice 2 Fill Get clients and get paid 3 Expand Grow beyond yourself

See it for yourself

Four live demos in September

Each session takes one real problem and shows you Practice Builder handling it, start to finish. No slides about best practice. You'll see the actual tool on screen.

Wed Sept 98:00pm ET

How to Take Insurance and Still Be Profitable Using Practice Builder

See a real payer mix compared against a more profitable one, and watch it produce the letter that starts a renegotiation.

Wed Sept 168:00pm ET

How to Make More Profit with Your Private Pay Clients Using Practice Builder

Private pay feels like the profitable choice, and it's often less profitable than it looks. See where the revenue leaks and what closing those leaks is worth.

Fri Sept 2512:00pm ET

Hiring Made Simple with Practice Builder

Watch it answer whether you're ready to hire, whether that person is an employee or a contractor, and what you can pay them.

Tue Sept 298:00pm ET

Build a Website that Gets Clients with Practice Builder

Watch it take a practice website that isn't bringing in calls and rewrite the home and about pages, with the problems flagged as it goes.

Save my seat Register once. You're invited to all four.

For live attendees

Four $200 gift cards, one per session

Replays go to everyone who registers. The gift cards are for the people who come live. One $200 card is drawn at the end of each session, so every session you attend live is another chance to win.

$200Amazon
$200Target
$200SpaFinder
$200Starbucks

To be eligible you have to be registered for the series and attending that session live. Watching the replay does not enter you. Come to all four and you're entered four times.

Jena Castro-Casbon

Marketing strategies, inside Practice Builder

Every way to grow a private practice, in one place

Practice Builder includes marketing strategies for growing a private practice โ€” website, referrals, content, partnerships, ads, and more โ€” and each one comes with a done-for-you tool and a checklist of action items.

โ€œI already tried that. It didn't work.โ€

I hear this constantly, and it's usually true. You built the website. You made the Instagram account. You introduced yourself to the pediatrician down the road. Nothing much happened, and no one could tell you why.

That's what the done-for-you tool and checklist are for. They walk through why it didn't work for you, what the strategy actually requires, and whether it's worth another attempt in your situation.

Each one is also labelled by what it costs you, in time and in money, so you can see before you start whether it's quick and free or a long game with a budget attached.

Included with the software

An hour with me every week

Jena Castro-Casbon

Office hours run Thursdays at 1pm ET on Zoom, and they're recorded for anyone who can't make it. Bring the decision you're stuck on and we'll work through it together.

Handles the businessRates, hiring, marketing, systems โ€” the decisions that run your practice. Your sessions, meetings, and clinical work stay exactly where they are.
Not an EMRIt doesn't replace or connect to your EMR. Keep whatever you're using.
More than a courseThe course content is there, but it's built to turn into action โ€” a tool you use, not just watch.
Tools to help you run your practice on a daily basisPractice Builder is for SLPs and OTs seeing private clients โ€” the most inclusive version of this we've ever built.
Jena Castro-Casbon

Who made it

Jena Castro-Casbon, MS, CCC-SLP

I'm a speech-language pathologist, and I've spent years teaching SLPs and OTs how to start and grow private practices. Almost none of us were taught the business side. We work it out on our own, in the evenings, after the last session of the day.

I created Practice Builder out of everything clinicians have asked me over those years, so the answers live somewhere you can actually use them.

Questions

Are the demos free?

Yes. All four, at no cost, and there's nothing to buy to attend.

What if I can't make it live?

Every session is recorded, and replays go to everyone who registers. Sign up even if you already know you'll miss one.

Do I have to come to all four?

No. Register once and come to whichever are useful. Each one stands on its own.

I haven't started a practice yet. Is Practice Builder for me?

Yes. Your Path starts where you are, so you'd be working on your niche, your rates, and your first clients rather than on hiring and payer negotiation.

I already have a full practice. Is there enough here for me?

Yes, and it's where a lot of the tools are aimed. Profit, hiring, delegation, packaged programs, and payer negotiation all assume you already have clients.

Does it replace my EMR?

No, and that isn't planned. Keep the one you have. Practice Builder handles the business side beside it.

I'm an OT. Is this really for me too?

Yes. Everything applies to both disciplines, and OTs make up a large share of the practice owners I work with.

See it before you decide anything

Four sessions, four real problems, and the software solving them in front of you. Come to one or come to all of them, and make up your mind afterward.

Save my seat Free, with replays for everyone who registers.