Free live series for SLPs and OTs

Four things costing your practice money.Four live sessions in September.

Your website. Your private pay clients. Your insurance contracts. Your first hire. Most practice owners have a nagging sense that at least one of these isn't working, without ever seeing it laid out. Come and see what each one really looks like, and how Practice Builder handles it.

Save my seat Free. One registration covers all four.
4Live sessions, 45-60 min each
FreeAll of them
1Registration for the series
ReplaysSent to everyone

The software

This is Practice Builder

Every session in September runs inside it. Here is what a member sees when they log in.

The Practice Builder dashboard, showing a member's Path through the program, practice reminders, intake follow-ups and earned badges.
The Path tells you which step is next. Practice Reminders carry your LLC renewal, quarterly taxes, CEUs and liability insurance so you stop keeping those dates in your head. Intake Follow-ups lists the people who inquired and never heard back from you.

The series

What we'll get into

Each session takes one part of running a practice, shows you what's usually going wrong with it, and walks through how Practice Builder sorts it out. Each one runs 45 to 60 minutes.

Wed Sept 98:00pm ET

How to Take Insurance and Still Be Profitable Using Practice Builder

See a real payer mix compared against a more profitable one, and watch it produce the letter that starts a renegotiation.

Wed Sept 168:00pm ET

How to Make More Profit with Your Private Pay Clients Using Practice Builder

Private pay feels like the profitable choice, and it's often less profitable than it looks. See where the revenue leaks and what closing those leaks is worth.

Fri Sept 2512:00pm ET

Hiring Made Simple with Practice Builder

Watch it answer whether you're ready to hire, whether that person is an employee or a contractor, and what you can pay them.

Tue Sept 298:00pm ET

Build a Website that Gets Clients with Practice Builder

Watch it take a practice website that isn't bringing in calls and rewrite the home and about pages, with the problems flagged as it goes.

Save my seat Register once. You're invited to all four.

For live attendees

Four $200 gift cards, one per session

Replays go to everyone who registers. The gift cards are for the people who come live. One $200 card is drawn at the end of each session, so every session you attend live is another chance to win.

Win one of four $200 gift cards. Live training attendees will be entered to win. Amazon, Target, SpaFinder and Starbucks, each $200.

To be eligible you have to be registered for the series and attending that session live. Watching the replay does not enter you. Come to all four and you're entered four times.

Why these four

These are the things that come up on my calls, almost word for word.

  • β€œI know my website should be doing more. I don't know what's wrong with it.”
  • β€œMy private pay clients are supposed to be the good ones. I'm not sure they are.”
  • β€œI take insurance because I always have. I've never sat down and looked at what it's costing me.”
  • β€œSomeone asked if I'm hiring. I don't know whether I can afford to.”

None of these have obvious answers, and every one of them is a business question rather than a clinical one. Ours is one of the few professions where we're expected to become business owners with almost no training for it. Most of us worked this part out through trial and error, on our own time, after the last session of the day.

You can keep doing it that way. You've gotten this far. I'd rather show you a faster route.

What you'll be looking at

Practice Builder, working on real problems

Practice Builder is the software I created for SLPs and OTs running private practices. Accountants have QuickBooks. We've had spreadsheets, forums, and whatever we could piece together at night.

Across these four sessions you'll see it handle a website rewrite, a payer comparison, a profit picture, and a hiring decision. Coming along doesn't require buying anything, and there will be a way to get it if you want it.

Come ifYou're an SLP or OT seeing private clients, or working toward it.
Come ifYou've been putting off one of these decisions because you couldn't see the whole picture.
Skip it ifYou don't want to see private clients. Everything here assumes you do.
Skip it ifYou want a hands-on working session. These are demonstrations, and the work happens afterward.
Jena Castro-Casbon

Who's teaching

Jena Castro-Casbon, MS, CCC-SLP

I'm a speech-language pathologist, and I've spent years teaching SLPs and OTs how to start and grow private practices. Almost none of us were taught the business side. We work it out on our own, in the evenings, after the last session of the day.

These four sessions cover the questions I get asked about most.

Questions

Is it really free?

Yes. All four sessions, at no cost.

Do I have to come to all four?

No. Register once and come to whichever are useful. Each session stands on its own.

How long is each session?

45 to 60 minutes, including questions at the end.

Can I win a gift card from the replay?

No. A $200 card is drawn at the end of each live session, and you have to be registered and attending that session to be entered. Coming to all four enters you four times.

What if I can't make it live?

Every session is recorded, and replays go to everyone who registers. Sign up even if you already know you'll miss one.

Do I need to buy anything?

No. Come, see what these decisions actually involve, and decide afterward whether you want the software.

I haven't started a practice yet. Is this too advanced?

The website session is useful before you have a caseload. The others will make more sense once you do, and they're worth seeing early so you know what's ahead.

I'm an OT. Is this really for me too?

Yes. Everything here applies to both disciplines, and OTs make up a large share of the practice owners I work with.

Will I be doing the work during the session?

No. I'll be working through it on screen so you can see how it's done. If you want to run your own practice through these tools afterward, that's what Practice Builder is for.

What is Practice Builder?

It's software for SLPs and OTs running private practices, and it's where these tools live. Members get a personalized Path through more than sixty tools, plus weekly office hours with me on Thursdays at 1pm ET, recorded if you can't make it.

Four sessions. One registration.

Most practice owners are losing money to at least one of these and have never seen it written down. Come and find out which one applies to you.

Save my seat Free, with replays for everyone who registers.